Hrithik signed as a goodwill ambassador for NDTV Imagine's new show

Bollywood stars making their presence felt on various T.V. shows is no longer a new phenomenon. While most of the stars make fleeting appearances on reality shows around the time when their film releases, some are even seen hosting shows on T.V.

The latest superstar who would be seen on T.V. (albeit in a new avatar) is Hrithik Roshan. Hrithik has been signed on as the goodwill ambassador for Junoon… Kuchh Kar Dikhaane Ka, the exciting new musical show on NDTV Imagine. Celebrating the shows' cultural and artistic diversity, Hrithik will lend his support to the participants of the Sufi, Folk and Filmy genres on the show.

Announcing Hrithik's association with the show, Shailja Kejriwal, EVP Content, NDTV Imagine said, "We are very excited as this is the first time that a channel has associated with a celebrity at this level. Hrithik's role is very unique - he is not a host, judge or performer. He is here to lend his support to the participants. What makes this association special is that we truly believe that he embodies the spirit of Junoon and epitomizes the passion which is present in all the talented artists that are part of the show! He symbolizes the personality of the show brilliantly!"

Even Hrithik seemed all excited on being associated with the show. The talented actor said "I am very pleased to be associated with NDTV Imagine and Junoon. I can identify with the participants and their desire to achieve success with their god-given talent. I relate to their positive and exuberant spirit because I believe that I have a similar Junoon - be it my work or my personal life."

Junoon… Kuchh Kar Dikhaane Ka is an exciting new musical show that will decide the country's most popular genre of music, namely Folk, Sufi and Filmy. Each team will have 6 contestants and will be mentored by an eminent personality from the music industry, namely, Ustad Rahat Fateh Ali Khan for the Sufi Team, Ila Arun for the Folk Team and Anand Raj Anand for the Filmy Team.